Cookies Policy
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Last updated: January 28, 2026
Who we are
This Cookies Policy explains how Go-To-Market (brand operated in Luxembourg) uses cookies and similar technologies on this website.
What cookies are
Cookies are small text files stored on your device when you visit a website. Similar technologies (pixels, tags, scripts) may also be used to remember preferences, measure performance, and, if enabled, support advertising measurement.
Cookie categories we use
We use the following categories:
- Essential (always on): required for the website to function and to store your cookie preferences.
- Analytics (optional): helps us understand website usage and improve performance (for example, Google Analytics).
- Marketing (optional, not active currently as we do not do paid marketing): advertising measurement and retargeting (ad pixels) if we enable them later.
Google Tag Manager, Google Analytics, and future advertising pixels
We use Google Tag Manager to manage website tags. Analytics and marketing tags are triggered only if you allow the relevant category in our cookie banner.
If you consent to Analytics cookies, Google Analytics generates aggregated statistics such as page views, navigation patterns, device and browser information, and approximate location (city or region).
Advertising pixels (for example, Meta, LinkedIn, or Google Ads) are not active by default. If we activate them later, they will remain off until you opt in to Marketing cookies.
Consent and your choices
Non-essential cookies (Analytics and Marketing) are used only with your consent. You can accept, reject, or customise your choices in the cookie banner and change them at any time via the Cookie Preferences link in the website footer (if available).
Typical cookies you may see
The exact cookies depend on configuration and may change over time. Common examples include Google Analytics cookies such as:
- _ga
- _ga_*
If marketing tags are enabled later (with consent), additional cookies or identifiers may be set by the relevant advertising platforms.
WordPress cookie banner and CMP options
On WordPress, cookie consent is typically managed with a consent management platform (CMP) plugin that can scan cookies, block non-essential tags until consent, and keep consent logs. Common options include Complianz, Cookiebot (Usercentrics), and CookieYes. Whichever CMP is used, it should be configured for prior blocking, granular choices, and easy access to preference changes.
Contact
Email: hello@go-to-market.lu